As part of a complete digital rebrand for RadioTaxis we created a documentary showing the cabbies at work, revealing fascinating stories about their experiences.
The 9-minute documentary explains exactly what it takes to be a cab driver, from the Blue Book, driving around 800 square miles of London without getting lost and keeping your cool in some real life or death situations.
Other three short commercials was a challenge requiring the casting of actors, locations, music and voice over actors, as well as shooting and editing. The videos showed a variety of situations in which Radio Taxis provide great value to their customers.
Behind The Scenes