Mountview House Group is a collection of professional ground transportation services established in 1953.
They asked us to create a logo and a set of brand guidelines for their new London-based transport service: OT-24. Following the project briefing, we created a minimal outline based on logotype. With special focus on the monogram, we carefully polished the logo until it shined brightly! This meant their name could read and recognized when reduced, but still look beautiful when blown up.
Our 28-page brand guidelines contained clear rules for the use of the logo across digital and print.
After completing this project, we went on to create additional collateral for OT-24 including a website, a brochure, a set of online ads and a direct mail campaign for Mountview.